Activated Carbon Odor Combatant

There are many stinky things in the world today. From the bathroom to the kitchen there are things in everyday life that can cause a nose to curl. However, activated carbon can quickly eliminate odors in the home, office, or commercial building. While many products simply mask odors or cover them up, activated carbon can absorb the odor and eliminate it once and for all. There are many ways that activated carbon can be used within a building to remove odor. Whether the smell is a permanent or occasional odor, activated carbon can be used to eliminate it.

Air Filtration Systems

An air filtration system can be placed on the air supply to any building to help eliminate the odors in the building. If there is a central heat and air system in the building the air filtration system can be used in the circulation process. A free standing air purification system can also be used in bathrooms that are used by numerous employees. These systems are much more effective than other means of removing odors.

Odor Blocking Masks

For those who work or play in environments that are not appealing to their noses there are activated charcoal masks that can be worn. These masks work to block the smells from reaching the nose. As the smell passes through the mask it is sucked up against the carbon and held there, eliminating the smell. These masks are perfect for those who work with garbage, waste, or cleaning products.

Flatulence Elimination pads and Inserts

Flatulence is a problem for many people today. Because of a fast paced environment and fast food restraints many people experience this condition. Luckily, there are now flatulence pads that can be used to eliminate the odor that accompanies flatulence. These pads can be placed in a chair for those in an office. However, there are also flatulence pads that can be placed inside the undergarment to eliminate odors.

Odor Eliminators for Pets

Activated charcoal can also be used to eliminate the odor that accompanies pet ownership. There are many smells that can come from litter boxes, accidents on the floor, and messes made in the yard. However, activated carbon can be made in the form of a powder. This powder can be sprinkled into the litter box, on the carpet, or in the yard outside. For use on the carpet in can be sprinkled on and then vacuumed up However, in other places it can be left to continue working. It is perfectly safe to use around pets and will not cause any harm if they ingest it.

There are many uses fro activated carbon today. It is an excellent odor eliminator. While these are many of the uses for eliminating odors there are many more. Anywhere there is a smell or odor; activated carbon can be used to eliminate it. This product is a green option for cleaning, absorbing, and eliminating odor. Activated carbon also has many other uses including purification, detoxification and moisture absorption.

Carbon Resources Management Team has over 70 years of experience in the Activated Carbon and Activated Charcoal carbons industry. Our Sabre series® activated carbon products are the most diverse line of activated carbon products on the market.

Article Source: http://EzineArticles.com/?expert=Kim_Walsh

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The Holy Grail of Reduction

The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.

That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.

The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.

Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.

Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.

These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

Green Technology Revs

China Must Also Play a Role if We Are To Make A Difference

Our world is facing a huge crisis today in the form of global warming. Though most recognize that it is a bomb ticking away and awaiting to explode, few of us actually make an effort to change this dangerous trend. Lots of research and methods are being discovered and discussed but very few concrete steps have been taken yet. The major culprit is the industries that contribute maximum carbon dioxide and other dangerous gases to the environment. Although it is imperative that each of us do something to reduce our carbon footprint on earth, the industries and huge factories in the developing worlds should be forced to take up real concrete methods of curtailing pollution.

With rising population, the world has to increase production of materials and goods for all. This obviously calls for more and more industries in the world, which will only add more emitting pollutants to the atmosphere. The world needs to come together to work out solutions that can both save the environment and maintain economic development.

The problem of global warming represents a serious threat to the entire world. We are running out of time as warned by many scientists around the globe. People have created this problem by greatly increasing the greenhouse gases in the atmosphere; and people working together will be the only way to stop it.

As President Obama makes an effort to introduce and promote green enterprises and industries, he will face a startling fact. Most pollution is created by China and the developing world. So no matter how much the developed world reduces their carbon emission, countries like China will compensate it with more pollutants. The per capita emission has increased six times today thanks to industrial projects which do not follow minimum environmental laws and directives.

It is imperative that Chinese President Hu Jintao and the other world leaders start to outline a plan now that will be followed by most countries, particularly China, in going green in their business practices.

However, the problem facing the world is that if we tackle this problem from a micro level, we come face to face with industrialists who are trying very hard to make their business a success and increase profit. There is nothing wrong in that because more profit would mean greater investment and a stronger economy. But most of these factory/industrial owners do not take into account the bad effects of pollution due to the emissions and discharges from their units.

Scientists across the globe are insisting that the environmental costs should also be included in the production costs. But, unfortunately, the busy industrialists do not have time to take into account the social and environmental responsibilities of the company; and, hence, little to no effort is made by them to alter the situation. Forcing the overworked staff to look into ways to follow the green norms is not cost effective in the long run.

A better way to tackle the problem is to hire a Green Consultant. The Green Consultant would look into individual business practices and suggest concrete methods to reduce pollution and reduce wastage and improper use of resources. For a nominal fee the consultant would work throughout the year to move the business toward a successful GCI Green Building certification. However, because businesses differ in nature, region, demands, budget, etc., it would make sense that one approach for all may not work well.

Consult the Green Business League website to learn more about the consultant and their expertise.

Samm Parker is author of this article on Nationalgeographic.

Find more information about Global warming here.

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Electronics Recycling

Society’s technological advancements have grown significantly over the years. Electronics devices such as telephones, cell phones, radios, CD and DVD players, televisions, and computers are products that are used in every household. These items are just a few of the many electronic devices that can cause serious environmental damage due to their toxic components. Electronics that are in need of disposal are referred to as e-waste, or electronic waste. Because of the advancement of electronic products, there has been a growing concern about the hazards of electronic waste. Some of these concerns include: improper disposal of toxic materials, health and safety concerns for people disposing of these items, as well as dangers to the soil and water supply. For instance, electronics are made using a considerable amount of toxic substances such as lead, cadmium, aluminum, zinc, copper, and plastics which can all leak poisonous material in the ground and water. These environmental concerns have resulted in the establishment of electronic recycling facilities and industries who take old electronics such as computers for the purpose of recycling and safe disposal.

Electronics containing materials such as metals, plastic, are valuable to the recycling companies. Disposing of electronics through a recycling company will result in fewer electronic devices going into landfills and lower carbon emissions.

Recovering Raw Materials: Recycling electronics involves recovering raw materials from the electronic equipment. Materials such as steel, copper, wires, aluminum, brass, plastics, glass,etc., are extracted and sold to smelters so they can create raw materials. Depending on the type of metal being extracted, they can be processed and used in products required by such businesses as the steel, construction and cement industry. Plastics and wood can be used as fuel to provide heat to industrial furnaces which converts to steam. Metals such as copper are sold to metal refineries.

Plastics: Plastics from such items as computers, computer mice, and keyboards, are sent through shredding processes and machine sorted. They are then sent to other recyclers for further processing.

Larger Electronics: Items such as televisions and computer monitors are dismantled by hand. The leaded glass cathode ray tubes are removed and disposed of safely. Plastics, copper, and circuit boards are removed, separated, and processed.

Hazardous Items: Toxic items are removed from electronic devices and disposed of safely. Toxic substance can include leaded glass, rechargeable batteries, non-rechargeable batteries (i.e.alkaline, lead acid, cell batteries) mercury in lamps and switches, parts containing polychlorinated biphenyls, as well as ink and toner cartridges. The remaining non toxic materials are processed and the recyclable materials are recovered. The materials are shredded and separated according to type. For instance, they can be divided into such materials as steel, copper, aluminum, and plastic.

Refurbished Electronics: There are now many companies that acquire used computers, repair and update them, and resell them at a much lower price. This is a great way to keep electronics out of landfills and make technology more affordable.

Donate Your Computer: If you are getting rid of your old computer because of a recent upgrade, consider donating it to charity. Many schools and non profit organisations are in need of computers. There are companies and businesses that will take your computer, refurbish it, and donate it to a needy cause. Make sure your computer is wiped clean of all information before donating it. Donating your computer helps the community and the environment.

We are fast becoming a technology dependent society. When it comes to protecting and conserving our environment, we have to adapt and change our technological practices to ensure a sustainable future. Recycling electronics is a great way help the planet.

Know that repairing a computer or laptop repair Toronto is not cheap, but it can be cheaper than having to replace the computer. If you run into these situations, you will need to hire a onsite computer repair service Toronto.

free battery electric vehicle

You Should Know Before You Shop Green

Going green always starts with good intentions, but the massive amount of green terms can sometimes be overwhelming. Here’s some of the common green terms you’ll hear and what they mean.

Organic
The term organic can often be used very broadly, but typically refers to products that have only organic components, produced without pesticides, herbicides, insecticides, or fertilizers or other harmful chemicals.
Look for: USDA Certified Organic

Sustainable
Products or materials that are described as being sustainable contain materials that do not deplete the Earth of its resources and is easily replenished. There are many common types of materials that are considered sustainable:

Bamboo - Bamboo is a fast-growing and renewable resource that can be used to make fabrics, flooring, furniture and other products.

Jute - Jute is a long and shiny vegetable plant fiber that can be woven into a strong thread or twine. It is commonly used to create cloth or used within carpets, and rugs.

Hemp - Hemp is a fast-growing plant that is most commonly used for its strong fibers to create cloth used in bags and clothing. It can grow organically and also be used to create oils for cosmetic products as well as be used in food.

Sustainable Wool - There are many types of sustainable animal wools such as alpaca fibers or merino wool that can be used to create strong fibers commonly used in clothing.

Energy-Efficient
Products that are energy-efficient are design to consume less energy when operating without sacrificing performance, reducing long-term environmental and cost impacts. Energy-efficient products can range from appliances to light bulbs as well as contain different levels of efficiency.
Look for: Energy Star Qualified, EPEAT Rated

Post-Consumer Recycled
Once a product has completely served its purpose, what remains are post-consumer materials that would otherwise be disposed as waste but are instead recycled. This would include products such as old packaging, glass bottles, aluminum cans, and plastics. When you recycle from your home these products become post-consumer recycled.

How is this different vs recycled? Regular recycled materials can contain a combination of materials, often coming a scraps or other by-products as a result of manufacturing. This could include both pre-consumer and post-consumer waste.

Recyclable
A recyclable product means that it can be recycled and be used to create future products. Polypropylene #5 is a common plastic to look for in products which is one of the most easily recyclable plastics.
Look for: Polypropylene #5

Reusable
Reusable products mean that a product can be used multiple times before the product is discarded or recycled. Some common reusable products are shopping bags, water bottles and tableware.

Fair Trade
Fair Trade is a social movement that promotes certain standards of sustainability practices and empowering producers in developing nations. Fair trade supports fair prices, fair labor conditions, community development and environmental sustainability.

Volatile Organic Compounds (VOCs)
VOCs are organic chemical compounds that have high vapor pressure and easily evaporate at room temperature. VOCs can be released from many household items such as paints, flooring, upholstery, and cleaners. These VOCs are not only air pollutants but have also been known to cause health effects as well.
Look for: Low-VOC, Zero-VOC

Bisphenol A (BPA)
BPA is an organic compound that is used in the creation of many plastics and resins. Most commonly you will find BPA used polycarbonate bottles. While there is some controversy about the effects of BPA, some research has raised serious health concerns about the usage of BPA.
Look for: BPA-free

Biodegradable
Biodegradable means that a substance can be naturally decomposed by biological processes. If a product is biodegradable, this means that it can be disposed of with no negative environmental impacts.

Solar-Powered
Solar powered products are powered using energy from the sun. Solar power can be used in a range of products from small household gadgets to entire home heating systems.

Now you’re ready to start shopping for green products!

To learn about more about shopping for green products, please visit the All Green Store.

EPA’s Science Green Technology

Is it Green? - to Buying Eco-Friendly Products: A Shopper’s Guide

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

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Homemade Biodiesel Kits Are Used by First Timers to Make Biodiesel Fuel

The cost of fuel has gone up again that people are thinking of alternative ways to save up on other things just so they can still continue to make use of their vehicles. Actually, there is a better way by which we can save up on fuel without having to let go of other necessities or luxuries that we have in our life. Sometimes we need all this to keep us going. When you take away one or two, you may take away your only source of happiness. So think twice before cutting off hobbies or things that you are already accustomed to.

One thing by which we can save gas is if we make it ourselves. It is possible since homemade biodiesel kits are available for consumers to buy them. There are instructions online and there are even step-by-step videos on how to make biodiesel fuel. These are especially useful for people who prefer to see it than reading about it. The great thing about seeing how it is made is you can actually see the equipments that are being used. So you can always pattern your equipment with what is being shown.

Since you will be doing it yourself, there are a couple of things you have to watch out for. You have to watch out for methanol and lye because it is dangerous. Aside from that, since you will be making use of heat and vegetable oils, fire is always a possibility. First time makers of biodiesel fuel should be extra careful when proceeding and like any other endeavor it takes practice to perfect it.

Cheryl Forbes owns and operates the website http://www.homemadebiodieselkits.com

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Against Genetically Modified Foods

Genetically modified (GM) foods are not being found to be safe for humans, or for the environment. There are a number of reasons why there a growing number of people are against GM foods. Are Genetically Modified Foods Safe? The reason to resist the growth of GM food in our diet is that it has a negative impact on our environment; plants and animals grown organically are not distorting their genetic makeup.

And in the rush to accelerate the production of genetically modified foods, scientists are short cutting testing methods. Recently, the United States Tufts University, School of Medicine was involved in testing the effects of genetically modified rice directly on children (by-passing the usual practice of testing on animals). This direct testing on children created controversy and a formal letter of protest from 22 international scientists to the University; the protest letter has been made public through various social media. 
 
The letter protested the use of children as a breach of medical ethics code since children cannot legally give their consent (since it is not deemed to be informed consent) to participate in experiments. As Professor David Schubert, Salk Institute of Biological Studies said, “…it is completely immoral to feed this rice to children without proper safety testing … [i]t’s like putting a new drug on the market with no toxicology or safety trials”.
 
In defense of their position, the Golden Rice Organization issued a press release that states they “…us[ed] the correct Chinese and US government approved processes, the trials in China went ahead last year with the formal approval of their parents and the understanding of the children”.   How do children understand the impact of genetically modified food on themselves or the environment? It’s a complex subject that many adults have a hard time understanding. Also, how can anyone (parents, children, or testing scientists) understand what the long term effects of genetically modified “golden rice” are on the human body without prior study or testing? 
 
More importantly, will the overall risks of genetically modified foods over time out weigh the alleged benefits? Farmers have cross-bred plants and animals for hundreds of years to improve their products. Improvements to size, produce yield, taste, hardiness have been achieved through relatively natural means and within nature’s own boundaries; different species were not bred together.
 
With the discovery of DNA and a method of gene extraction, the concept of genetic modification was born. The intent of genetic modification is to create food that grows quickly, yields much, is resistant to pests, to disease, and to other natural events. However a number of scientists respond that the benefits are not worth the risks; genetically modified foods often become resistant to herbicides and pesticides requiring ever increasing amounts. There is the suspicion (still unproven) that pollinating bees have been affected by the increasing use of these chemicals and that both pollinator and predator species have been affected by the genetically modified crops (also known as transgenic crops) through habitat destruction and use of dangerous herbicides and pesticides. 
 
Since the introduction of genetically modified foods, some scientists are reporting that food-related illness has increased. The only published human feeding study confirmed that genetic material in genetically modified soy transferred into the DNA of intestinal bacteria and continued to function. What long term impact will these foods have on the population and the environment?  There are many more potential risks in the development of genetically modified foods. Animals that were fed genetically modified feed appeared to suffer from increases in fetal death, low birth weight, sterility, and more. The concern is that human reproductive failure and sterility or infertility will be long term consequences to using GM foods.
 
In the US, the Department of Agriculture reports that cotton and corn crops have been genetically modified to produce their own Bt toxins since 1996. Bt modified crops are insecticidal crystal proteins and are considered effective against crop-damaging caterpillars. The toxins are considered important for pest control and since resistance to herbicides and pesticides is growing, the sentiment is that these genetically engineered Bt toxins will help to protect the crops. The issue with the GM Bt toxins is that they are considered serious allergens; ever wonder why so many more children and adults are exhibiting allergic reactions than ever before?
 

The problem with genetically modified foods is that there is also a reaction for the action; unfortunately, globally, in our rush to grow food supplies, we have not taken the time to properly test and research the long term impacts and effects of genetically modified foods. It is easy to be against GM foods - our planet is at risk.

To read more about genetically modified foods and the healthy alternative - organic foods, please visit Is Organic Food Better?
Kris Bovay is the owner of Voice Marketing Inc, the business and marketing services company, with a difference. She is also the owner of a small business website, more-for-small-business.com and an organic food website, Organic Food For Everyone. Kris has 25 years of experience in leading large, medium and small businesses … and a life-long passion for healthy food and a healthy environment. Copyright 2008 - 2009 Voice Marketing Inc.

Water Efficiency - The Resource Matrix Part 1 of 4 - Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Common Policies For Common Good

Concerns about dangerous climate change and large biodiversity loss are visible throughout the world: unprecedented rates of temperature increases and species extinctions are a reality. In 1999 Dr. Peter Raven, president of the International Botanical Congress, published a paper in which he states that “current extinction rate is now approaching 1,000 times the background rate and may climb to 10,000 times the background rate during the next century, if present trends continue. At this rate, one-third to two-thirds of all species of plants, animals, and other organisms would be lost during the second half of the 21st century, a loss that would easily equal those of past extinctions”. He then outlined seven “Points to Slow the Extinction of Plants”, including financial and capacity building instruments to help developing countries protect 80% of the world’s biodiversity they host. As far as climate change is concerned, the responsibility of developed countries is high in providing the most threatened regions in the world with good instruments to cope with this challenge (or at least examples of them to implement autonomously).

Climate change plays a significant role in this human-induced mass extinction because it is increasing the already large biodiversity losses caused by habitat destruction and fragmentation, water and air pollution, introduction of invasive species. Marine ecosystems will be affected by an increase in sea temperature, but also by ocean acidification, because of the higher concentration of dissolved carbon dioxide (carbonic acid): in fact this reduces the shell formation ability in many organisms. Polar (and mountain) ecosystems are particularly vulnerable to climate change, with effects such as thawing permafrost, decreased snow cover, losses from ice sheets and changes in ocean temperatures. Large impacts on Arctic biodiversity are already evident, pictures of polar bears wandering lost on small icebergs being a scary and sad symbol of the era we live in (even former U.S. President Bush, at the end of his mandate, recalled this image to show his fellow citizens he cared about climate change …)

In this rapidly changing environment it is therefore extremely important that conservation plans include adaption measures for ecosystems accordingly to the predicted regional climate patterns (but models need still to be improved a lot at this scale): dynamic approaches are needed to set good options for future ecosystems and landscapes. It will be necessary to facilitate the movement of species to new geographical locations, as they follow the shifting habitats.

The public concern is growing: in Africa last 28 February young people organized a march from impoverished urban areas to the summit of Mount Kilimanjaro to raise awareness on climate change, together with the Kilimanjaro Initiative and the UN’s global UNite to Combat Climate Change campaign. It seems though that the global attention on climate change doesn’t fully consider implications for biodiversity yet: while the negotiations and speeches on climate issues are very popular (and the Nobel Prize was awarded to the entire IPCC together with Al Gore in 2007) the meetings and decisions of the Convention on Biological Diversity (http://www.cbd.int/) don’t raise comparable interest. Is it because the anthropocentrism is (still) the prevailing philosophy and animals and plants are mainly seen by people as beautiful “supporting actors” on the planet we live on? Right when we are losing control of the global situation it is probably time to reflect on our role of dominant species and acknowledge the fundamental contribution of other organisms to our livelihoods, despite many of us live in the so called Technosphere.

Policies to protect the climate avoiding irreversible effects on the ecosystems need to be strongly interconnected with conservation strategies: preserving natural areas while helping them adapt to the changing climate means hopefully to leave better, or not as compromised, ecosystems to future generations. Climate and biodiversity, though ever changing and evolving, are common goods and they need common policies: if we reduce the human Ecological Footprint both the atmosphere and the biosphere will be better off (and our children and grandchildren living in them).

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website - http://www.rtcc.org

The Ecological Footprint is a measure of human demand on the Earth’s ecosystems. It represents the amount of biologically productive land and sea area needed to regenerate the resources a human population consumes and to absorb and render harmless the corresponding waste. Using this assessment, it is possible to estimate how much of the Earth (or how many planet Earths) it would take to support humanity if everybody lived a given lifestyle. For 2005, humanity’s total ecological footprint was estimated at 1.3 planet Earths - in other words, humanity uses ecological services 1.3 times faster than Earths can renew them. See also: http://www.footprintnetwork.org/

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